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Unlike other brand, Nike successfully gone through ups and downs. In 1964, Nike was founded by track-and-field athlete Phillip Knight, looking for a way to earn a living. The business, originally known as Blue Ribbon Sports, got their start selling Tiger running shoes,[link widoczny dla zalogowanych], imported from the Onitsuka company in Japan. They made most of their sales out of their car after track meets. He was soon joined in this venture by his track coach,[link widoczny dla zalogowanych], Bill Bowerman, who was looking for higher quality track shoes for his athletes.Nike's first self-designed shoe was the waffle-soled Moon shoe, debuting in 1972. While looking for a new sole that would get better grip on urethane tracks, Bowerman found inspiration in the household waffle iron, and used it to mold the first sole. Other early innovations by Nike included a nylon-topped running shoe, and a cushioned midsole that covered the whole length of the shoe.
By 1978, Blue Ribbon Sports officially changed it's company name to [link widoczny dla zalogowanych], and sales were booming. Sales reached 270 million dollars, and had fully half of the running and sports shoe market in the US by 1980, going public the same year. Nike aggressively pushed their image,[link widoczny dla zalogowanych], especially seeking to increase their visibility by having famous and upcoming athletes wear Nikes shoes.