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Earnings give NCsoft a firm grip on the NA market
NCsoft recently released their 3rd Quarter company earnings that include Aion's descent into the western region. With an already strong hold in Japan, Taiwan,[link widoczny dla zalogowanych], and China,[link widoczny dla zalogowanych], NCsoft's North American and European markets had been mediocre at best with City of Heroes and Guild Wars maintaining only a small portion of their overall company portfolio. Their eastern success with the Lineage games continued to be their true claim to fame.
As pre-orders for Aion soared in the North American region,[link widoczny dla zalogowanych], it seemed fairly obvious that NCsoft had finally found a game that would give the company global appeal but how well exactly did it do? Here is the break down for Q3 earnings.
- NCsoft North American sales has more than doubled in the last year.
- Sales over all have doubled in the last year.
- Aion now holds over half of NCsoft's total sales, a accomplishment previously attributed to Lineage II.
- Aion sold 500,000 boxes in NA and 470,[link widoczny dla zalogowanych],000 boxes in Europe for the last quarter.
- NCsoft's net income has continued to rise due to the success of Aion.
- Operating costs have risen due primarily due to staffing and advertising costs.
It seems the gamble made to attempt westernization has Aion kinah paid off making Aion what could be a sound success and proof that westernization can work.
While that all sounds like great news and I'm certain the NCsoft is quite pleased with their company's performance,[link widoczny dla zalogowanych], the real tell in Aion's success [link widoczny dla zalogowanych] will be with the next Aion kinah quarter after the initial 30 days of free gametime has worn off for those nearly a million boxes that were purchased at launch and players decide if they will be sticking around for just a bit longer. As we have learned from other games such as Age of Conan and Warhammer Online, initial sales are only as good as the game's long term viability.