The New Generation Of Banging Hardtechno

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Improve the industrial chain to rebuild the brand Shuanghui

■ Headline Review

Shineway March 31, chairman of the Bandung meeting people in Henan Trade Union Congress, consumers, once again apologize to the nation, and announced as a 3.15 Shuanghui Food Safety Day. He also declared that law enforcement agencies in the recent survey conducted sampling,[link widoczny dla zalogowanych], Shuanghui products are all qualified, not found to contain clenbuterol.
do the brand, a move accidentally, loser. Bandung once said, In terms of brand management is not exchange
and regardless of the negative aspects of news reporting, reacting after the Shuanghui, Take The Trade Union Congress, despite the chairman of the Bandung again apologize to consumers, while out of the sampling results to the competent authorities Since the card innocence, but for most consumers care about the Department stores instead of cold meat business Yurun brand.
Shuanghui the profit is not the same, lack of upstream industry chain and downstream too fast expansion of the abnormal business model.
important assets in the upstream breeding, industry and longer payback period, unfortunately, did not focus on enterprises and on the upstream breeding - current year Shuanghui Group,[link widoczny dla zalogowanych], pig slaughter pigs about self to 300,000, while the group of pigs a year to digest the 30 million, that is, 99% of raw materials required by the Group other than the farmers from the base.
missing in the upstream industry chain, while the speed of development to the downstream business is very fast. To Shuanghui, for example, the pace of development over the past decade is impressive, with sales from the last century 90's less than 1000 million in 2010 exceeded 500 billion yuan,[link widoczny dla zalogowanych], according to the development goals set Shuanghui, to break the 1,000 billion yuan sales revenue. Rapid pace of expansion led to companies quick success and easy to overlook the safety of social responsibility and product quality.
weakened the original business investment in the upstream industry chain is to transfer risk, but in fact a greater risk of potential: a number of scattered small farmers to bear the cost of bottom-up pressure of the whole industry, food safety risk of transmission from top to bottom down.
Shuanghui lean is not just a problem of exposure to business issues, is the industry's problems. The current hog market mechanism has not yet competitive prices, a number of large enterprises in order to reduce the cost of poor quality low price of live pigs, and pigs but there is no advantage of high-quality, industry into a The company once tasted the sweetness of low cost,[link widoczny dla zalogowanych], but do not want to adjust the mode of development,[link widoczny dla zalogowanych], and also restricting the breeding of the road to industrialization. In fact, the Sanlu milk powder incident, it has already been such a
current for the food industry, the brand is no longer the main theme of the competition, and competition in the industry chain enterprises should cause concern and attention. Only when the raw materials to guarantee security issues, food safety problems can be eased fundamentally, food brands to be able to get the trust of consumers.
□ Wang Ying (Shanghai scholar)