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The organization behind the Ultimate Fighting Championship mixed martial arts league has filed a lawsuit against Ubisoft for a promotional phrase used on the back of the box for its recentl FFXIV power leveling y released Kinect game Fighters Unleashed.
UFC owner Zuffa LLC brought the federal suit in the U.S. District Court of Nevada over the phrase "Become the ULTIMATE FIGHTING weapon," o FFXIV Gil n the back of the game's box.
Zuffa alleges that the deliberate capitalization and bolding of the "ULTIMATE FIGHTING" portion of the phrase is "confusingly similar to the us of UFC FFXIV Gold Marks,[link widoczny dla zalogowanych], including the ULTIMATE FIGHTING name and mark on Zuffa licensed video games," according to court documents obtained by Gamasutra.
The firm further alleges that Ubisoft is try FFXIV account ing to "trade on the goodwill" of the UFC, and that their use of the trademark tarnishes UFC's name by associating their mixed martial arts tournaments with the game's illegal stre Final Fantasy XIV power leveling et fighting.
"Zuffa has grown successful by moving away from the image of MMA as illegal stre Final Fantasy XIV power leveling et fighting. ... This was no easy task, and required years and much efforts to reach tod Final Fantasy XIV gold ay's legitimacy and widespread acceptance,[link widoczny dla zalogowanych]," the documents read.
Overall,[link widoczny dla zalogowanych], Zuffa is seeking to stop the distribution of Fighters Uncaged until and unless the the Ultimate Fighting tr FinalFantasy XIV account ademarks and its variations are removed,[link widoczny dla zalogowanych], as well as other unspecified compensatory,[link widoczny dla zalogowanych], consequential, statutory, incidental and exemplary damages.
THQ publishes licensed titles under the UFC Unleashed mixed martial arts brand, which in its original incarnation last year -- though this year's franchise iteration appears to have performed significantly worse.