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balance bracelet 51.com Cheng Yuet speech SNS emb

 
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PostPosted: Mon 8:10, 28 Mar 2011    Post subject: balance bracelet 51.com Cheng Yuet speech SNS emb

SNS embody some new value, of the story, referred to as hot teachers. This story is fun when I went to Lijiang, Lijiang been to play the people know that the Li River to the million or more advanced facilities. There is a netizen called a butterfly, 51 users, I had updated the blog 51, a butterfly standing behind me, he said, how do you also use 51, I did not tell him I was 51, the company, I say you have you. He said he used 51 of the blog. Done well. Students quite professional, with some of the above graphs are assigned their own. I asked him how do you know 51, he said, more than 30 class with 51 classmates. I am surprised that they had the teacher asking them to every student with a 51. I wonder, I think we SNS site, this think of the teacher to his students how to use this thing yet. I was chatting with a butterfly, in fact, find their teachers on the 51, arranged to go home to their jobs and some weekend work and so on. And then publish this work when the teacher when the class more than 30 students can all receive this message the first time, do not go to the teacher's blog, you can receive this information, then a direct answer, the teacher can spot in the Online marking of their work. This is an additional weekend job. And the parents of these students to have their children's blog. So the link between teachers and parents are very close. I think it is a very novel application. The second story is called

photos cattle. This story is told our colleague, I hear. 51's album is very fast, unlimited free of charge. The seventy thousand people upload photos. To know that I uploaded two thousand photos already much. We found this man, seventy thousand photos uploaded, and we feel very strange, and we were discussing the company, saying that people are too narcissistic, and are passed up the bulk of photos. In fact, he is a sticker like the shop owner, he is surrounded by many universities, after he saw the 51 applications, the printed photos to the students, he used more of a service in itself is digital photos, while the disc is engraved with your The. He took photos of the day finished, all of which have reached this directory, and all who remember the URL to the directory to download photos on it. Later we passed the time chatting with the boss, found that he is not just some personal photos, as well as pictures of the entire class, there are some non-mainstream pictures. His business is very large, because he will be online, and there his whole campus, the other competitors were all he ate because he provided the service was excellent, so is his monopoly of the region. The boss, we chat with him later, but also the way that he is still very special.

third story is my own experience. An employer's corporate culture. He is a business in Dongguan, he has four plants in Dongguan, about 500 men employees. I encountered one on the plane, I usually do on the plane a little research, I asked them what network, and so on, on the 51 network is the first time I met, I asked him why the meeting, he said, through the friends know, he was in his blog, asked five hundred employees, all 51 to build a blog, then add friends very easily. He then established for each department of a main, I asked why, he is to manage his business. If you do manage, business information is not to the people see you, why he had to build this thing, because some people inside the factory will be the Internet, are some young people, he found time to train these workers, when these workers become technology After the workers,[link widoczny dla zalogowanych], regardless of how to increase his salary, as long as higher than his salary outside the left, because he found four places, there may be two or three months not a branch, in fact, their workers do not understand Then he can not go out and spend a lot of the cost of buying a system to strengthen management, he felt that corporate culture is very important. After he did so, many employees timely feedback, and then some branch of the example is to carry out a small games,[link widoczny dla zalogowanych], a little game, a number of organizations in the above will do the work, some new information immediately, Now back to the company is to strengthen cohesion. This can solve many problems. He found that since this is established, the company's turnover has been greatly reduced. Finally, he said, he was not real management, but to the entire corporate culture on the Internet to achieve.

I would like to say, I told three stories, in fact, I found that doing 51 in SNS, we wanted to give the user a wide range of experience, in fact, the user do not, they are very smart, whether you are three doors, the first video ah, what the largest SNS, he will not care about you this, he will not care about your propaganda, he only cares about this stuff for him life is not helpful. I think no matter what kind of things we do, whether we are doing site Ye Hao, Ye Hao do the marketing, to meet the needs of users is our important development.
addition to the above three stories aside, we look about 51 friends, some of the 51 what to do, mainly in the sharing and win success.

These photos are all real pictures of friends, the following has his watermark. All internal users from 51 sports, life, fashion and equipment, parties, pets, leisure, creativity, friends, food, and working.

1 million users we hope to spread the brand, how to spread, leads to today's topic. I think that reflects the value of social networking platform, Internet marketing summary and some expected.

we talk about Internet marketing, can be summarized into seven ways, each of the first arms sales if it is the words of Internet marketing, advertising, plus soft paper in these activities, 90% marketing like this, then a variety of marketing methods, regardless of the portal, video, vertical type, SNS website, 90% of the sales revenue from this approach.

The second is regional marketing, the customer is actually very like. I believe that some agents can help you do some local-style running. In fact, I did seven years ago, when Internet marketing was a lot of customers up to, but we believe that more and more users, has not yet become a mainstream way.

51 itself, the site began as a very well put the territorial distribution is in the same community of social networks, down to the county-level cities. Lot of people to line AC, the establishment of this online community.

experiential marketing, say,[link widoczny dla zalogowanych], a cosmetics ad broadcast over the Internet, it may be issued with a trial installation, the experiential marketing approach is not currently used in many But I think in the future more and more customers want it that way. Advertising is to sell their products better and make their own brand building good, are for sale. If there is experiential, then, is an effective means of communication. 51 have done such a experiential marketing system, which is now being used. According to customer needs, you can be a site up, you can even buy a shirt, can be experiential way, depending on the difficulty of setting up its objectives.

fourth is word of mouth marketing. In fact, word of mouth type way, in fact, when we do network marketing has been used, SNS website, on the way is very favorable word of mouth spread through. Well, I think there are two very important, I do not detail, because word of mouth marketing has a number of ways. The first is the number of participants, and the second is speed.

within a week if you have more than two thousand people know, word of mouth to spread, and then an attendance of one million people, and that this was called the word of mouth marketing. The real word of mouth marketing must use the system to do.

This is a 51 - word of mouth marketing case.

fifth viral marketing. Originally, we wanted this type and viral word of mouth together, but there are differences. Need a good source of word of mouth marketing, word of mouth to make a spread. However, viral marketing, the brand is not too famous, or the product is not too dominant, I can still make a lot of people know, is the mode of transmission of the virus-like spread. Perhaps this is not very good market reputation. Why do some media said that 51 to do so successfully, because the Pepsi marketing done well. In fact, a slightly better any creative way, and so, we can all the way through this viral spread. This is what we do viral marketing system ,51-SNS system, SNS system is entirely their own, without any market input. Use our marketing center in such a way to create a set of customers to create the SNS system. Viral approach has the advantage, the activities of the ANYCALL 30 million people participated in the first week, second week after the viral marketing with 65 million people to attend.

sixth is interested in targeting. Currently, there is no good way. In fact, we are talking about because, according to different people's interests and hobbies, then divided by hobby, and I think this is the future of development. We are interested in targeting systems or in development, this is a very promising approach to marketing.

seventh CRM system. The system is too great, we were also from the user's point of view, we recently began last year to this year, about a dozen brands are doing activities. Done every time after the event to find a big problem. An activity done after the expiry of 200 million active registered users, after all dissipated, and after a period of time, the users spend 50 million budget, then put them together, and then activities. We found a huge waste of resources, a waste of the customers, and you've done an activity not to the user. In fact the user does not put forward this demand, but we feel our customers are too wasted. We provide them a CRM system. The many functions, the overall image of the brand, as well as a one-stop platform, as well as market research questionnaire, as well as introduction of new products, brand TVC broadcasting, online customer service. For example, a CRM prototype of Pepsi, now probably more than 200 million users in the CRM system. In fact now, most of them to participate in this event. We found that after the establishment of CRM systems for Pepsi to bring a client for them the goodwill of the users of a marketing degree. Every time he has at least two million people participate in activities to participate in, and CRM system can communicate with customers generate. Managed by them.


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