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Most people who are newbies to online video marketing tend to assume that video search engine optimization is all about getting your videos into YouTube, and expecting them to appear in Google's search results. However, I argue that you have a big advantage with Video SEO if you learn to optimize your own website and video on your website first.
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Certain video hosting / streaming platforms are excellent choices for video SEO (automatic sitemap capabilities, metadata exposure, etc ...), some are OK (few platform features but still able to optimize),[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], and then there are a handful whereby if you're interested in optimizing video for your own website, you might as well cross them off your list.
Way back in the beginning,[link widoczny dla zalogowanych], when YouTube was just an infant, their search function was awful. It was flat-out terrible. And while it's improved a lot since Google came into the picture, it's still not always as helpful and accurate as we probably wish it could be. And a large part of that has to do with how we search for video.
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Video search optimization and video SEO (VSEO) information, tips and resources. Reel SEO is a must read for techniques and advice about optimizing web videos for universal search, video search engine optimization, video search engine indexing and ranking, and Youtube SEO.
I'll be speaking at Search Engine Strategies Chicago on October 20th, on the Video Search Optimization panel. I'll be joined by fellow speakers Greg Jarboe, author of, do you create and submit a Video Sitemap to Google for Video SEO? How can you attempt to get your videos indexed into Google video, web, and universal search? These questions and more were answered in ReelSEO's recent webinar: Google Video Sitemaps Best Practices! is now all the rage and on everyone's mind I thought it might be interesting to take a look at how you as publishers and advertisers can get your products and content into the mix in an optimized way. Many believe that Google TV might push screen convergence beyond its current limits and that means your content could soon be staring back at viewers from their large HD TVs and you need to make the most of that opportunity.
Want to get more views for your videos? Have you optimized your videos for the search engines? Knowing how to get your videos found via search can make a big difference in your video views. But it's something that relatively few video producers are aware of.

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I've certainly been a proponent of Google's Video Sitemaps for getting into Google Videos and Google Universal Search results ... I've also eluded to the notion that one reason behind Google's push to educate publishers about video sitemaps had to do with their desire to increase the content available for Google TV. I recently got the Logitech Revue to try out Google TV and I thought I would show you some results.
UPDATED - Why Viddler WAS Bad For Website Video SEO
advice on the million and one things I supposedly need to do to stay ahead in the wonderful world of ecommerce. Everyday it may seem, to those of you who stay abreast of the latest news, there's some new way to optimize your site. And all that in a row, the top search query was Britney Spears. When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now. And it seems as though that might finally be the case.
If you care at all about having your content ranked well on search engines, then you're probably familiar with the concept of keyword research. At least, I hope you are. No matter what our egos tell us, it's nearly impossible to accurately optimize a webpage or a video using only our gut instinct. Search users are a strange and unpredictable lot, and don't often pair words together the ways we think they will.
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How To Get Your Videos On Google TV - One More Benefit Of Video Sitemaps
While in Las Vegas for Blogworld 2010, I had a pleasure of speaking with Leo Laporte. Leo is a widely respected technology journalist, and is the President of TWiT (This Week in Tech) Network. We touched on a variety of topics, including why he chose the live video medium for TWiT Live,[link widoczny dla zalogowanych], why video is a challenge for many content creators, and how his company is approaching their video SEO efforts.
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